A HOME RUN PARTNERSHIP STARRING STANDOUT OUTFIELDER JORDAN WALKER
Baseball and BBQ fans take note – this one has it all! We’re hitting the field with the J-Walk Plate, a BBQ feast for the hungry fan. The team is also bringing you a home run-triggered sandwich giveaway, exclusive merchandise, and support for the Walker’s Winners Foundation.
With This One, We’re Swinging For The Fences!
The award-winning family of Sugarfire restaurants is proud to announceis proud to announce a partnership with St. Louis outfielder Jordan Walker. Running through the end of the 2026 baseball season, the collaboration brings together the smokehouse staple and one of St. Louis’ most exciting young athletes for a campaign rooted in community, creativity, and a whole lot of delicious barbecue.
The J-Walk Plate
Kicking off just in time for peak summer baseball, this seasonal campaign will give fans the chance to eat like a pro with the J-Walk Plate, a limited-time menu item available at all Sugarfire Smokehouse locations beginning Wednesday, June 10. The smokehouse sampler plate features Jordan’s Sugarfire favorites, including pulled pork, brisket, jalapeño cheddar sausage, burnt ends, baked beans, and mac ‘n’ cheese. The specialty menu plate will be available through the end of the 2026 Major League Baseball season.
A Great Team. A Great Cause.
Sugarfire and Walker have teamed up for a great cause. A portion of proceeds from all J-Walk Plate sales and specialty merch will be donated directly to Walker’s Winners Foundation, an education advocacy foundation founded by Jordan Walker and his parents, Derek and Katrina Walker. The foundation is dedicated to empowering K-12 students through literacy and math initiatives, with a mission to ensure every young person has access to the tools they need to succeed.
Home Run Hookup
In addition to the menu collab, Sugarfire will launch the “Home Run Hookup” campaign, a nostalgic nod to your favorite 90s baseball fast-food promo. Every time Jordan Walker hits a home run, Sugarfire will give away a free pulled pork or turkey sandwich to fans who present a ticket stub from the game. The offer is redeemable in-store only within 24 hours of game time and is limited to one sandwich per customer, regardless of the number of Walker home runs. The Home Run Hookup will be valid for home and away games as long as the customer presents a digital ticket stub within the 24-hour window.
Limited-edition Merch Drop
To accompany the St. Louis baseball-inspired campaign, Sugarfire has partnered with Stan Chisholm, also known as 18andCounting, a St. Louis multidisciplinary artist whose two decades of work span music, visual art, and education. The limited-edition merch drop will feature exclusive pieces that blend Walker’s on-field energy, Chisholm’s deeply rooted STL aesthetic, and bold Sugarfire flavor. The signature merch collection will be available for purchase at all participating Sugarfire locations at the end of June. Fans can follow along on Sugarfire’s social media for more details on the merch drop.
BBQ & Baseball All Season Long
The J- WALK PLATE drops 6.10.26 at all participating Sugarfire locations.
Follow along for more:
@sugarfiresmokehouse
@j.walk17